Updated: Jun 5, 2019
Brand photography, you heard about it, it's the new ït" word when it comes to professional photography. But do you know what it does? Do you know if it is for you?
Buying is often an emotional decision more than a practical one. Therefore, your branding is about influencing the way consumers think about you and your business or product.
What is Personal Brand Photography?
Personal Brand Photography is a mixture of photojournalism, lifestyle and portraits of you, created to communicate the branding of your business and make a meaningful connection with your audience. It doesn't matter if you have a product or if you offer a service. These magazine quality photos are personalized for you, showing your character, your environment, and what it's like to be around you and your business. It's very much like stock photos, with the exception that these are your personal stock photos, taken with you and your business and here at Handcrafted photos, they come with an unlimited commercial license. Do with them as you please!
Who needs Personal Brand Photography?
If you are an influencer, a lawyer, a real estate broker, a coach, selling paint or making jewellery, you are probably one of many. It doesn't matter if you have a business or if your business is about selling your opinion or you knowledge. Brand Photography helps anyone to influence potential customers interest. The point is, if you are not the only one, then we as customers have a choice and we often buy with your eyes.
Meet Marguerite! The photos on this blog post are from the Personal Brand Photoshoot that we did for her Cottage Bakery called "Dutch Fika". Her goal is to feed the world with bread and pastries that are actually good for you. No bloating, no stuffed feeling, just pure satisfied tummies. She uses ancient grains instead of grains that have been bred for mass production (GMO). Grains that our bodies are used to, unlike the wheat that has been modified. She is also a scientist and when she plans her creations, it is not just mixing ingredients together, they are scientifically good :-). She will be using these and about 90 more photos to create her website, flyers, market advertisements and feed her social media to entertain her customers and wannabe clients. If you want to know where you can get her wholesome goodness, visit her FB https://www.facebook.com/DutchFika/
How to get started:
Write down what you want your business to be like in a year from now. Write down what makes your business special and what sets it apart from your competitor. You can also email me to ask for my questionnaire that you can use for your planning. It helps to answer all sorts of questions to give us a clear picture how we will customise your photo shoot and make your brand truly yours!